What we learned from analyzing over 8000 customer reviews of major clothing brands

To investigate public perception of fashion brands, we’ve collected over 8,000 reviews of four brands and applied Thematic to find insights in this data. We chose three brands that directly ...

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Real-world examples of AI analytics in action 

With the help of artificial intelligence (AI) technologies, businesses today can easily predict what customers want and respond accordingly. A huge benefit of using AI is just this ability for ...

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Artificial Intelligence (AI) and customer experience in the limelight

There is no argument that AI is here and it’s here to stay. AI has been a hyped-up term for quite a while and is now a reality. This blog is a start of a series of blogs focusing on AI and how it ...

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7 nuggets of learnings from SaaStr 2018

To be right in the heart of the SaaS (software as a service) action, and learn from the best in the industry, we hopped over to San Francisco, USA, to attended SaaStr 2018 - the biggest SaaS ...

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3 ways artificial intelligence and machine learning improve CX

AI tools make it possible to easier anticipate customer needs in multiple ways. For example, marketers can analyze vast volumes of customer data, identifying the characteristics of high-value past ...

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Annette Franz shares her 7 deadly sins of customer experience

Customer experience expert, Annette Franz, shares her "7 Deadly Sins of Customer Experience" and her best tips for a successful customer experience transformation journey.

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Thematic is taking part in YCombinator

We are excited to announce that Thematic is taking part in the Summer 2017 batch at YCombinator, a Platinum Plus tier U.S. startup accelerator according to Forbes, which produced deca-unicorns ...

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3 best practices for coding open-ended questions

Open-ended survey questions often provide the most useful insights, but if you are dealing with hundreds or thousands of answers, summarising them will give you the biggest headache. The answer ...

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The Kano Model - guest post by Michael D. Lieberman

I was attending a conference at a resort hotel in Orlando, Florida, standing in the lobby trying in vain to connect to a client who needed to discuss the results of a range of multivariate output. ...

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Customer experience insights with Jeremy Watkin, Customer Service Leader at FCR

We interview Jeremy Watkin, the Customer Experience Leader at FCR and co-founder and regular contributor on Customer Service Life.  He shares his keys to building a great customer experience ...

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